Pepsi Chase Cars

Pepsi’s ‘Chase Cars’ campaign revved things up with a mischievous stunt: Pepsi drivers in souped-up, logo-splashed cars literally tailing pizza delivery vehicles—just to make sure every hot slice landed with an ice-cold Pepsi on the side. Equal parts absurd and adrenaline-fueled, it was pure brand theater on wheels. I designed the logo lock-up that tied this playful chase together.”