Hope Bear | Sandy Hook Promise

In the wake of the Sandy Hook tragedy, more than 65,000 teddy bears were donated as symbols of grief and remembrance. Once an emblem of childhood innocence, the teddy bear has taken on a more somber meaning through its recurring presence at school shooting memorials across the country.

I developed these early packaging concepts to reframe that powerful symbol as a catalyst for awareness and action. Designed as an educational resource for content creators, the box confronts the realities children face today while offering hopeful, practical ways to help protect what every child deserves: a safe and joyful childhood.