AT&T More For Your Thing

AT&T’s More For Your Thing campaign celebrated the colorful mix of passions, hobbies, and lifestyles that make up its audience. Using their playful key visual as a kind of creative chameleon, I designed dynamic assets that could shift, swap, and transform to reflect whatever ‘your thing’ might be. From print spreads to full-on Times Square takeovers, the work turned individual interests into larger-than-life moments—proof that no matter what your thing is, AT&T had a way to make it shine.