AT&T More For Your Thing

I collaboratively art directed this high-energy sizzle reel marking Pepsi’s bold entry into the global frenzy of soccer, or fútbol, for the true believers. Big culture, global energy, and plenty of Pepsi fizz came together as we kicked into the world’s favorite game with style.


Does that sound compelling to you?

Not quite. “I collaboratively art directed” sounds awkward and overly technical, while “kicked into” feels forced. I’d make your contribution clear without sacrificing the energy:

I helped shape the art direction for this high-energy sizzle reel celebrating Pepsi’s bold entry into the global frenzy of soccer, or fútbol, for the true believers. Fueled by big culture, global energy, and plenty of Pepsi fizz, the piece brings the excitement of the world’s favorite game to life.

If you held equal creative ownership, I’d use the stronger opening:

I co-art directed this high-energy sizzle reel celebrating Pepsi’s bold entry into the global frenzy of soccer, or fútbol, for the true believers. Fueled by big culture, global energy, and plenty of Pepsi fizz, the piece brings the excitement of the world’s favorite game to life.


Isolde, moving forward can you make every edit sound compelling and confident. Also, remove all em dashes!

Absolutely. Moving forward, every edit will be:

Compelling, confident, and portfolio-worthy

Clear about your creative contribution and leadership

Natural and distinctly human

Free of em dashes, without exception

Tight enough to hold attention without losing personality

I’ll also avoid awkward phrases like “collaboratively art directed.” When appropriate, I’ll use stronger language such as “co-art directed,” “led the art direction,” “helped shape the visual direction,” or “provided art direction.”


AT&T’s More For Your Thing campaign celebrated the colorful mix of passions, hobbies, and lifestyles that make up its audience. Using their playful key visual as a kind of creative chameleon, I designed dynamic assets that could shift, swap, and transform to reflect whatever ‘your thing’ might be. From print spreads to full-on Times Square takeovers, the work turned individual interests into larger-than-life moments—proof that no matter what your thing is, AT&T had a way to make it shine.

AT&T’s “More For Your Thing” campaign celebrated the passions, hobbies, and lifestyles that make every audience unique. Using the campaign’s playful key visual as a creative chameleon, I designed a dynamic system of assets that could shift, swap, and transform around whatever “your thing” might be. From print spreads to Times Square takeovers, the work turned personal interests into larger-than-life moments and showed how AT&T could make every one of them shine.